01/

TRANSPARENCY

You deserve to know what’s in your food. That’s why we give you a clear calorie and macronutrient breakdown, to help you choose the food that suits your diet.

03/

FLEXIBILITY

Everyone’s diet is different, so why do you have to eat the same meal as everyone else? We allow you to build your own meal based on your tastes and your requirements.

05/

SUSTAINABILITY

We want to do our bit for the environment like everyone else. We are committed to using recyclable packaging across all our products and keeping our waste to a minimum.

02/

SIMPLICITY

We don’t think healthy eating should be difficult. That’s why all our meals are simple to understand. No crazy fad ingredients, just simple healthy nutritious food.

04/

FUN

We don’t take life too seriously, and we feel the same about our food too. We aim to make healthy eating as flavourful as possible, without the extra calories. No more dry chicken and veg on our watch.